Japan earthquake victims to get 100,000 Crocs


Japan earthquake victims to get 100,000 Crocs US shoemaker Crocs said overnight it was donating 100,000 pairs of its clunky, colorful rubber clogs to victims of Japan’s devastating March 11 earthquake disaster. “Donating 100,000 pairs of shoes is the least we can do to help mitigate the enormous devastation that’s resulted from the earthquake and tsunami,” said Crocs president John McCarvel. “We have Crocs employees, wholesale partners and many loyal customers in Japan, and we’re honoured to be able to assist at a time when the Japanese people need our help the most.” Crocs shot up as a US and then international phenomenon in the mid-2000s, popular for their comfort and, for some, as an anti-fashion statement. But sales plummeted almost as quickly as the fashion tide turned, and the company lost money in 2008 and 2009 before moving back to profit last year with a new line of products. The company also sent 80,000 pairs of shoes to Haiti after its 2010 earthquake disaster.

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